A6 Meeting: Public Presentation

Images of the CEASA

I took far far too long to decide to visit this place. Two weeks into my trip and documenting too many things I will never use, I found my pot of gold. The CEASA-RS is the "Central de Abastecimento do Rio Grande do Sul", an agricultural supply center. Farmers and sellers from the entire state drive to this complex between Porto Alegre and CANOAS to sell their produce at wholesale quantities. Local markets and restaurants all buy their supplies here directly from the planters. The complex within its 6 working hours circulates over 40,000 people every day. There were plans to double the complex but the land needed has yet to be purchased. The chaotic scene is the best proof of the success of the CEASA. It is the only major center in the state, although there are two micro-CEASAs in Pelotas and Caxias do Sul. Centers like these in smaller scales could maximize the distribution capabilities of the producers in the state, especially in places lacking strong trade organization like in the Pampas.



In the administrative building I also found old pictures of what the distribution centers looked like before the CEASA and a few pictures from the CEASA's construction.

Images of IAPI and Vila dos Comerciarios

The Instituto de Aposentadorias e Pensões dos Industriários (IAPI) was built in 1936 during the "Estado Novo", headed by Getulio Vargas with similar ideals as the "New Deal". There are IAPI's in several Brazilian cities, all built as "cidades jardins", much like garden cities in the United States such as Greenbelt, MD. The IAPI is now a neighborhood in Porto Alegre since it has been surrounded by development.

The most striking difference between IAPI and Greenbelt is the preservation of the place. Architects in Brazil are constantly enfuriated by the "discharacterization" of planned towns, they complain about the modifications to the buildings, the landscapes, and the building uses. On the other hand, the inhabiting of these places and gradual modifications and marks left by its residents adds an incredible amount of character and physical layers of history. My impression of IAPI is that even an iron-fist home-owner's association could not have prevented the incremental changes of the neighborhood.



An aerial photo of the IAPI

Mercado Publico in Porto Alegre

The Mercado Publico in Porto Alegre is one of the best known in Brazil, particularly for its revitalization in the 1980s. It is still considered the best place to purchase fish in the country and is the anchor to one of the busiest public squares in the city. Around it, overflow produce sellers have set up shop near the bus stops and paved plazas. The market is my favorite place in Porto Alegre, reminiscent of the city's origins as a port and trade post while incorporating the gaucho lifestyle and modern downtown atmosphere. It is colorful, alive, and infinitely rich in photographic potential.



A block from the market is a building that has been abandoned since it was under construction. It is over 15 stories tall and in the heart of downtown but was never completed so it has been taken over by squatters. They have installed windows, power, television antennas, clotheslines, stores, and all the spontaneous parts of most favelas inside the building's skeleton. Here are a few pictures:

Images of Rio Grande

The city of Rio Grande is in the souteast tip of the state of Rio Grande do Sul. It is home to the second largest port in Brazil, behind Santos. It has just been given an enormous investment by the government to expand the superport. With the speculated tripling of the port, the housing market in the city has boomed, although in the very lowest class of dwellings. The city contrasts a rich tradition of colonial and eclectic Portuguese architecture with the gritty industrialized superport development. Here are images from the downtown area, the housing projects in the outskirts, and the summer beach town next door.

Images of Santana do Livramento and Rivera

Pictures from the border city of Santana do Livramento, Brazil, and Rivera, Uruguay. Essentially the city has developed along its border driven by a free trade zone. The dividing avenue is a site for informal shops and a variety of goods, generally aimed at the lower class. The streets off that avenue house several duty free shops aimed at the middle and upper classes.

Role of the Architect in Development

The Pentagon's New Map

In my search for world maps and the global situation of development, I came about Thomas P.M. Barnett's The Pentagon's New Map. In his web site http://www.thomaspmbarnett.com/, he talks about the risks of Brazil and Argentina:

3) BRAZIL AND ARGENTINA Both on the bubble between the Gap and the Functioning Core. Both played the globalization game to hilt in nineties and both feel abused now. The danger of falling off the wagon and going self-destructively leftist or rightist is very real. • No military threats to speak of, except against their own democracies (the return of the generals). • South American alliance MERCOSUR tries to carve out its own reality while Washington pushes Free Trade of Americas, but we may have to settle for agreements with Chile or for pulling only Chile into bigger NAFTA. Will Brazil and Argentina force themselves to be left out and then resent it? • Amazon a large ungovernable area for Brazil, plus all that environmental damage continues to pile up. Will the world eventually care enough to step in?

Here is his map (by William McNulty), that delineates the "functioning core" and "non-integrated gap" zones of the world.



In reference to the Amazon, he fact that a country cannot manage its own territory is insulting, regardless of the fact that the administration of the Amazon really is out of control. The way he presents it is reminiscent of the fiasco from about seven years ago when a textbook mapped the Amazon as an international zone. Help is of course welcome, but in non military or territorial means.

The first question referring to the Mercosul, FTA, and NAFTA is valid. South America is divided into two drifting pieces, the leftist underdeveloped northwest and the more developed south. Columbia is an exception in the northwest, so much so that it has negociated with NAFTA more than any other country in South America. Peru is perhaps the country I've seen the most micro-investment headway.

Taking the "non-intergrated gap" map from Barnett's book and coupling it with general regions of high productivity in the continent, the Pampas is evidently the shaft of land that seems to be linking the two "functioning cores" of South America. Considering the richness of the location of the Fronteira (Brazil-Uruguay border region), it is impossible to assume that no development will occur in this region, and it is obviously lacking proper administration since it is sitting between the richest zones of the continent.

Follow-up on "What I can learn from Wal-Mart..."

On September 23, 2008, I posted "What I Can Learn from Wal-Mart, Carrefour, and other giants", commenting on the financial potential of the lower class consumption power and the shift in target groups for business in a world becoming increasingly driven by all classes and the developing world.
In the offset of the downward spiral of the global recession of this year, I postulated that companies like Wal-Mart and Carrefour are strategically organized to thrive in hard times because of their target market.

On November 13, 2008, my postulation was reinforced by Wal-Mart's third quarter earnings, with the company profits rising 10% while other companies sank. Here is an article from the AP on the matter.

"Wal-Mart's quarterly profit rises 10 percent"
http://www.msnbc.msn.com/id/27696162/

The Tragic Story of the Public Market of Bagé

In searching for a program, I looked into the historic patterns of development in Latin America, particularly in the Pampas of Rio Grande do Sul.
The Laws of the Indies established a skeleton for town development in Spanish colonized areas from the 16th to 18th century. Its most notable point was a regular block grid grown from a central open space enclosed by a church, a governmental building, and a public market in most complete cases. The nuclear nature of the cities' souls in these regions are still very evident today and provide many cities with beautiful characteristic and vital spaces.
In the case of Bagé, I am personally affected by the history of these spaces. The city developed around two main public squares - the colonial square flanked by the onion-domed cathedral, and the newer square originally flanked by the public market built in 1862 (as pictured below). My grandfather moved from Brummana, Lebanon, to Bagé in 1935 and opened a textile shop in one of the doors of the public market. Eventually he moved his store to the north side of the square out of the market. In 1953, the city, under Mayor Carlos Kluwe, decided to demolish the market citing the need for the city to grow and the lack of funds for the municipal government. In the place of the market were built a hotel and an office building, while a third building was never fully finished, rebar and all still exposed. The last vestige of the market is the street corner clock, pitifully dominated by a 1960s hotel building.

Mercado Publico de Bagé, circa 1948








Site of the Mercado Publico, 2007

Patterns of the Pampas

In looking through aerials of the Pampas and examining how the cities meet the landscape meet agriculture, I began to find some mesmerizing patterns of land use. Here are a few frames at the same scales:



And here is a frame of the area that I am interest in working in. The land is far less touched, but also far less dynamic.



Here are four different situations, at equal scales, of the city edge meeting the rural landscape

Targets of Development

This is a set of diagrams translated from Victor Pelli's book Habitar, Participar, Pertenecer. They compare two strategies in creating targets for development in socioeconomic levels, primarily in developing countries. I am interested in developing the second proposal as an alternative to the singular target convention of the first diagram.


The incremental approach is more adapt to my architectural and tectonic goals of my thesis. The possibility of individuals gradually and independently improving their living conditions is the ultimate target for my research.